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Pamela Anderson, the newest face of the
M.A.C VIVA GLAM V Campaign, makes her Toronto debut as
a host of Fashion Cares.
Pamela Anderson, the newest spokesperson
for the VIVA GLAM V Lipstick campaign, will make her first
Canadian appearance, on behalf of the M.A.C AIDS Fund,
as host of the 19th annual Fashion Cares in Toronto on
June 4th.
John Demsey, Chairman of the M.A.C AIDS
Fund, and Pamela Anderson will present a check for $100,000
to the AIDS Committee of Toronto (ACT) on behalf of the
M.A.C AIDS Fund.
Recently announced as the newest face
of VIVA GLAM V, Pamela's specific platform focuses on
the importance of getting tested, getting results, and
knowing your health status.
The VIVA GLAM V Lipstick and Lipglass
are the primary fund-raising products benefiting the M.A.C
AIDS Fund in which 100 percent of the sales are donated
to men, women and children affected by HIV/AIDS. To date
the fund has raised over $59 million CDN.
In just one month after announcing Pamela
Anderson as the newest face of VIVA GLAM, almost $1.8
million CDN was generated for the fund.
"I am honored to be back in my home
country to participate in this year's Fashion Cares, I
feel privileged and empowered to help raise funds and
awareness on the importance for Getting Tested. Everyone,
everywhere, has to Get Tested. It's the responsible choice.
Knowing also helps stop spreading the disease that has
no cure... yet," Pamela Anderson said in a statement.
"Pamela's stage entrance is going
to be very theatrical and fun!" says show producer
and executive director of special events at M.A.C Cosmetics
Phillip Ing. "It is sure to be the best moment in
Fashion Cares history."
The VIVA GLAM neutral pink with pearl
Lipglass (retails at $16.50) and the lustre Lipstick (retails
at $16.00) are available at over 700 M.A.C locations around
the world, with 100 percent
of the sales directly benefiting the M.A.C AIDS Fund.
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