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Business leaders and prominent dignitaries
in Indonesia will have a new option in driving comfort
and style with the launch of the latest BMW 7 Series at
the Ritz-Carlton Hotel, South Jakarta.
"I am very pleased today to present
to you the third new BMW models introduced in 2005, the
new BMW 7 Series," said PT BMW Indonesia President
Director Joseph Honsel. "In Indonesia, since the
launch of the model in mid 2002 we have delivered 156
units of the 7 Series to our customers."
The company believes that the introduction
of the latest models will strengthen its image as "the
most prestigious and luxurious brand in the premium car
segment".
In an effort to satisfy its customers,
the company has also introduced its BMW Individual for
the 7 Series, which allows customers to personalize their
cars starting from the color of the exterior and interior,
the leather and the trim as well as the multifunctional
center console, bar compartment and even multifunctional
communication unit for Internet or TV.
The idea of providing BMW Individual
-- produced by BMW M GmbH, a division of BMW AG that develops
sport and high performance BMW M cars -- is to fulfill
the desire to drive an automobile that entirely meets
customers' individual taste and lifestyle.
"We are offering customers a choice
of an exclusive combination of exterior color, leather
color and trims that fit their individual taste and lifestyle,"
Honsel said.
During the launch, an "individualized"
car was on display. The car has a rear seat which can
be electronically adjusted and is equipped with a center
console with two tables, a TV monitor for back seat occupants
and a mini bar compartment in the center of the rear seats.
What about the price? The company's director
of corporate communications Helena Abidin said it would
be different from one customer to another, depending on
how many features they want.
The new 7 Series, a facelift of the previous
one, still retains the company's "family design"
of wide kidney grille but has "stronger lines"
on the bonnet to give a sportier character to the car.
At the side the even more pronounced
light contour in the side-sills emphasizes the enhanced
sportiness and dynamic character of the BMW 7 Series.
The fact that most BMW 7 Series are chauffeur-driven
cars has prompted the Muenchen-based carmaker to feature
comfortable seats with electronic adjustment, adjustable
lumbar support (depth and height) and seatback adjustment
to fit the seat into the body shape of the passengers.
Just like other BMW high-end models,
the new 7 Series is also equipped with iDrive control,
which was introduced in 2001.
The new 7 Series is entering the domestic
market with four models -- 730 Li, 740 Li, 750 Li and
760 Li. The first three come with three new engines, offering
a significant increase in output, performance, motoring
refinement and economy.
To reduce the weight of the engine to
an absolute minimum, BMW is using magnesium for the first
time in volume production, with weight down by 30 percent
compared with aluminum.
BMW also provides safety features including
10 airbags, Brake Force Display and standard run-flat
tires on its wheels. The latest technology has also been
introduced in other BMW models, with which a driver can
still drive even with a puncture without having to stop
although the four wheels are completely flat for a distance
of 150 kilometers at a speed of 80 kilometers per hour
(kph).
Indonesia's haves can own the completely
built up 730 Li and 740 Li at the price of Rp 1.4 billion
(US$145,100) and Rp 1.975 billion respectively. The prices
of the BMW 750 Li and 760 Li will be available for customers
upon request.
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