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Brittny Gastineau, Melanie Lynskey,
Jennifer Siebel, Margaret Hema, Patrick Steel, Eva Longoria—even
Audrey Hepburn and Dodi Al Fayed—pack out Lucire’s June
2005 number
Wellington and Auckland, June 4 (JY&A
Media) - LAWFUEL - The Law News Network - Lucire, the
only New Zealand fashion magazine to be publishing in
two countries, has called upon its contacts in Hollywood's
celebrity circles for its June 2005 issue. The issue is
expected to bring stronger recognition to the New Zealand
title globally.
'When you're the only fashion magazine exporting on this
scale, you have to have standards that exceed those of
titles such as Vogue and Elle,' said publisher Jack Yan.
'For all those who think that New Zealanders cannot get
international celebrities without buying stories from
overseas, we ask them to think again.'
Cover girl Brittny Gastineau from E! Entertainment Television
and Sky TV's The Gastineau Girls, Melanie Lynskey from
TV2's Two and a Half Men and actress Jennifer Siebel,
newly returned from Cannes, are three of the celebrities
covered in depth in the latest issue of Lucire. The Cannes
Film Festival (along with Samuel L. Jackson, Eva Longoria,
Laetitia Casta and Maria Bello) also makes an appearance
in the magazine's 'The Scene' pages, thanks to its official
make-up supplier, L'Oréal Paris.
Mr Yan interviews Margaret Hema, facialist to the stars,
including Liv Tyler and Saffron Aldridge.
'Since the November 2004 issue we've heard that people
such as Richard Clayderman and Randy Jackson have been
flicking through Lucire,' said Nicola Brockie, editor-in-chief
of Lucire.
'However, we've resisted calling on some of our celebrity
friends till now.
'We didn't want to alienate New Zealand consumers with
a magazine that seemed too distant. We needed readers
to trust us first.
'When we were to do celebrity stories, they would know
that we would do them with the same grace and dignity
as the rest of the magazine. That way, there's no speculation,
no idle gossip. What we print is fact.’
Miss Brockie relays some incidents that happened during
her time working with Dodi Al Fayed, toward the end of
his life, in her editorial.
She says that Lucire's third celebrity cover this year
does set a precedent, and promises more for the remainder
of 2005. The July cover girl has already been chosen,
she says.
'It proves that when we got Vanessa Carlton for our own
shoot in February, it wasn't a fluke. It was due to the
persistence of our fashion director Brad Batory and our
director of beauty Jessica Tarazi.'
Inside the June issue, Patrick Steel has styled another
grand shoot, this time at Auckland's historical Railway
Station.
June sees the return of Amanda Dorcil behind the lens,
as well as Jon Moe, who shot Miss Gastineau with the make-up
and styling skills of Ms Tarazi and Mr Batory.
Janet Liu's shoot, styled by Penny Barnett, has taken
place in Martinborough, New Zealand, recalling the Katharine
Hepburn independence of the 1940s. Meanwhile, Fred Ramirez's
shoot with creative director and make-up artist Candace
Corey visits the life of a modern star. Stories on Insidious
Fix, New York's up-and-coming shoe designers by Désirée
Gallas, and travelling in Cinque Terre by David Machowski
also feature. Features' editor Phillip D. Johnson has
been working the New York scene with a report from the
Fragrance Foundation's FiFi Awards.
Melissa Hellstern, author of How to Be Lovely: the Audrey
Hepburn Way of Life, which examines Audrey Hepburn's sense
of self and style, also contributes.
In the tradition of the magazine's grand prizes that have
ranged from a Tahitian holiday to a new 2005½ Suzuki
Swift, BoConcept is giving away a $3,500 king-size bed.
Given how packed the issue is, Lucire's men's supplement
has been postponed.
About Lucire
Lucire, the global fashion magazine , is one of the world’s
leading fashion titles online. Founded in 1997, it covers
fashion, beauty, travel and lifestyle, with a global perspective
for today’s woman. It is known for providing in-depth,
quality journalism. The magazine is targeted at the woman
who is tired of the offerings from established fashion
players, and chooses to be herself.
In 2003, Lucire received a Webby Award nomination—the
only New Zealand site to do so that year—and became the
first fashion industry partner of the United Nations Environment
Programme . It was Official Internet Partner of L’Oréal
New Zealand Fashion Week for 2002–3, and a media sponsor
of the inaugural San Francisco Fashion Week and Official
Media Partner of Stockholm FashionDays for 2004–5. It
is official media partner of Fashion Week of the Americas
in 2005. A print edition launched in the New Zealand market
in October 2004—the first time a fashion magazine went
from online to print—and launched in Romania in May 2005.
According to Alexa, Lucire was one of the top-ranked pure-play
fashion titles in the world before embarking into print.
It remains one of the top fashion sites globally, ranking
second in Google for fashion magazine.
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