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LONDON – Fashion title Lucire, dubbed
the Antipodean W magazine, is looking at launching a UK
edition.
Nicola Brockie, editor in chief, will
be in London next month to discuss plans for a UK version
of Lucire, which some consider the New Zealand version
of America's top fashion Bible, W, published by Conde
Nast.
Lucire, which began life as an online
magazine before becoming one of the first titles to make
the transition to print, has already launched an edition
in Romania, which was rolled out in October.
Lucire was founded in 1997 and covers
fashion, beauty, travel and lifestyle and is targeted
at the woman "who is tired of the offerings from
established fashion players and chooses to be herself".
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