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NEW YORK, June 16 /PRNewswire/ -- Fashion designer Sigrid
Olsen brings her nature-inspired, artful clothing line
to the women of Austin with the opening of her store at
Barton Creek Square. Opening on June 16, 2005, the SIGRID
OLSEN store is the second of its kind in Texas, with the
first in Houston.
"My goal is to create an uplifting experience for
the consumer in an environment designed for meeting her
lifestyle needs," says Sigrid. Sigrid knows that
women in Austin are educated about fashion and crave clothes
that make them feel confident and feminine.
Showcasing Sigrid's sportswear line in a relaxed, comfortable
shopping environment, the store brings to life the company
motto of "vision/art/clothing/life" by the artistry
and beauty of the space and its contents. Honey stained
gauged oak, raw black metal, and woven sisal carpets are
paired with antique items, drawing on Sigrid's inspiration
from nature.
For Spring/ Summer 2005, Sigrid presents a line full
of floral prints and garden palettes. Inspired by the
act of arranging a bouquet, Sigrid chooses color stories
with complementary shades. Silhouettes are modern and
feminine, with special attention paid to the must-haves
for the seasons -- jackets and skirts.
An artist by trade, Sigrid launched her sportswear line
20 years ago and has seen it grow from casual resort wear
to a lifestyle collection of year-round sportswear. SIGRID
OLSEN is the core of the brand, with an emphasis on coordinated
color and novelty driven collections. Collection focuses
on quality fabrics and attention to detail, imbued with
Sigrid's sense of color. SO be it is the artful evolution
of comfort casual with a fresh contemporary spin. All
divisions, including SIGRID OLSEN handbags, will be featured
in the store.
Barton Creek Square is located at 2901 S. Capitol of
Texas Highway in Austin. The store will be open from 10am
- 9pm, Monday - Saturday and from 12pm - 6pm on Sunday.
In addition to the new store, there are thirty-one SIGRID
OLSEN retail stores nationwide. The line is also available
at select department and specialty stores.
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