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Fabulous Floors magazine's new website
launched today gives designers, consumers, architects,
builders and fashion conscious members of the industry
access to the latest flooring styles and interior decor
concepts.
Says Publisher Sonna Calandrino, "Like
the magazine, our website is a very different experience.
Every visitor comes away with useful information and resources."
"First, we post recent articles
such as "Ceramic Tile As You've Never Experienced
It," an award winning apartment off Harvard Square
"City Slic (As In Chic) In Boston," visiting
the hit TV series "In The Footsteps of TV's The Real
World," and "How Children's Author Beatrix Potter
Helped Weave A New Story Line In Wool Floor Fashion."
"Second, as the Web gains importance
as part of the advertising mix, and recognizing how consumers
want both print and on-line information access, Fabulous
Floors developed its site to accommodate both needs."
With each new issue, key features from
the most recent past edition are posted, along with a
complete list of advertisers.
Until recently, the magazine was a virtual
newsstand-only publication.
Requests for subscriptions from designers,
homeowners and, interestingly enough, flooring retailers
convinced Calandrino that Fabulous Floors needed to streamline
subscriptions as it expanded newsstand distribution,as
reflected by the secure transaction page for new subscribers.
"Reaching key staffers also is important,"
she said. "The 'contact us' page takes visitors right
to the person they want to reach, whether for advertising,
subscribing or proposing a story idea."
New sections are being tested, including
advertising media kits, news about the magazine, staff
and special industry events and links to industry partners
like Sonna & Company which offers advertising, merchandising,
training and branding support for the flooring industry.
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