FASHION, PRATO EXPO: AUTUMN-WINTER COLLECTION LIKE DOLL HOUSE
(AGI) - Milan, Italy, June 13 - "We'll have more and more tweed and velvet" said Li Edelkoort, opening the Prato Expo this morning. He will present the 2006-2007 autumn-winter collection from the 15th to the 17th September in Fortezza di Basso, Florence. The event, at its 54th edition, will present informal clothes, both for men and women. "Over the past 10 years - said Edelkoort - fashion meant shoes, shoes, shoes, bags, bags, bags. Now we are going back to clothes, shapes and colours, and we like it". "Imagine a doll house. If a doll is not dressed well, it will be thrown away and replaced. That's what the consumer does. This game stimulates creativity, and therefore, the economy". The first room in the doll house is the library. "A man's environment - he says - with ancient colours. Youngsters don't necessarily like everything that's new. We will blend velvet and tweed, to obtain unique items". Then comes the solarium "the zone of creative consumers, with lots of colours", just as in the playing room, "a playful environment, inspired by dolls". Finally, the kitchen, "with a touch of romanticism, but very simple. A blast from the past, with lots of white and neutral colours, to exalt everyday living". Pratotrade president Riccardo Marini summarises the idea as follows: "we don't want to make anonymous textiles, we want them to be expressive".