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TORONTO, CANADA, (NAMC) - MGA Entertainment's
BRATZ(R) fashion dolls report a steep rise in market share
in Canada for the 12 weeks ending April 16, 2005. ACNielsen
Toytrack data reported that for this recent 12-week period,
the BRATZ market share rose to 38.2%, up dramatically
from 14.6% for the same period last year. The nearest
competitor to BRATZ lost significant ground with their
market share dropping to 46.1%, down from 69.9% for the
same period last year.
"Our Canadian team has done a great job to advance
Bratz towards being the No. 1 fashion doll for tween girls
in Canada," said MGA Entertainment CEO Isaac Larian.
"We are very excited about the progress that Bratz
is making in Canada and are looking forward to building
on this momentum with our largest and most innovative
fall line ever," said Diane Goveia-Gordon of MGA
Entertainment Canada.
The wildly popular BRATZ fashion dolls have been sold
in Canada and worldwide since 2001 and rose to become
the No. 1 fashion doll brand in both the U.K. and Australia
over the past year. The brand is now sold in over 65 countries
worldwide.
MGA Entertainment, a consumer entertainment products company
headquartered in Van Nuys, California, manufactures innovative
lines of proprietary and licensed products, including
toys and games, dolls, consumer electronics, home decor,
stationary and sporting goods. BRATZ was introduced in
June 2001, and has since become one of the world's premier
toy lines and girls' lifestyle brands. The BRATZ brand
is also noted for having won Family Fun Magazine's Toy
of the Year Award four years in a row. With over 350 licensees
worldwide, BRATZ brings together innovative companies
and cutting-edge fashion styles to create exciting new
products in apparel, footwear, fashion accessories and
so much more.
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