Amir Slama is a Brazilian-born fashion designer of Iraqi Jewish heritage.He is the designer, stylist and owner of the Brazilian beach fashion brand Rosa cha.

Amir's father came to Brazil when he was a little over 20 years old to work in the textile business as a trade representative on the 25 de Marco street (in the Bom Retiro neighborhood); he later set up his own factory. Before coming to Brazil, his father lived for a few years in Israel, where he met his wife. Amir recalls that his parents spoke in Hebrew between themselves, but that his paternal family spoke Arabic.

Amir was a history professor before establishing his career in the fashion industry; with the help of his wife, he started Rosa Cha. His talent has become known throughout the fashion community with Rosa Cha constantly being editorialized by Vogue, Harper's Bazaar, Elle, W Magazine, Sports Illustrated, Cosmopolitan, and many more.

He became friends with supermodel Naomi Campbell after she visited his shop in Sao Paulo; Campbell has modeled his collections on the runway ever since.