Friday, September 15, 2006
Source: businessweek.com
New York Fashion Week can be identical with glitz and great glamour, but behind the scenes under the monstrous white tents in midtown Manhattan's Bryant Park is a deadly serious industry worried to make the most of this time in the spotlight. Once an affair intended to allow the designers to show new lines to retail buyers and fashion editors, Fashion Week is now as much about brand-building.
New York Fashion Week can be identical with glitz and great glamour, but behind the scenes under the monstrous white tents in midtown Manhattan's Bryant Park is a deadly serious industry worried to make the most of this time in the spotlight. Once an affair intended to allow the designers to show new lines to retail buyers and fashion editors, Fashion Week is now as much about brand-building.
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@ 5:40 AM
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