Source: scoop.co.nz

Experienced fashion forecasters and marketing duo Jill Carrol from Color-waves and Neil Henson from Australian business, Fashion Bytes would be presenting revealing and interesting seminars on marketing and forecasting designs, trends and colors for the coming seasons at ‘fashion-source’, September 18 & 19, 2006.

Both Neil and Jill have been concerned in forecasting business for at least 25 and 10 years, correspondingly, and have presented workshops in Australia and New Zealand. Neil Henson has most lately been involved in presenting successful seminars for ‘Resenes’ on the pioneering concept of 5D marketing (using the five senses). A good example of this idea is Nike’s newest marketing campaign encompassing infusing their shoes with good-looking smells, therefore drawing customers in with this primal approach.