Source: tmcnet.com

Dubai: The potentially important retail spending power of the region's 18 to 30-year-olds is being besieged at an upcoming fashion, music and style exhibition.

Around 20,000 image-conscious buyers are predictable to attend Fusion 06, a three-day event characteristic varied style and fashion ranges from high street brands and chic boutiques to motor-cycle makers and electronics firms.

Held at Dubai Airport Expo this September (21-23), the display is being seen as a chance for retailers to launch new collections amongst an ever more powerful young consumer group and assess their position in today's spirited market.